Supermarket giant Asda, owned by Blackburn's billionaire Issa brothers, has reported a 9.6 per cent rise in like-for-like sales for the three months to the end of June, driven by its own brand and value product lines.

The firm's revenues, excluding fuel, were £5.4 billion for the quarter, up from £4.9bn in the same period last year.

Sales of the company’s own-brand products jumped by 14.7 per cent compared to April to June in 2022.

Mohsin Issa, Asda’s co-owner with his brother Zuber since 2020, said: “We know that thousands of families continue to struggle with the cost of living, and we’re committed to doing all we can to support them.

"This quarter, we have locked the price of over 500 everyday items to help families keep a handle on their budgets as well as reducing the price of over 200 own-label items by an average of nine per cent, including fresh fruit, vegetables, cupboard staples and ready meals.

“In addition to investing in value on the shelf, we’re also the only major retailer to give money back to customers every time they shop through our Asda Rewards loyalty app.

"More than five million customers regularly use the app and have earned over £200m since launch to spend in store or online.

“We have also extended our hugely popular kids eat for £1 cafes offer until the end of the year.

"I am incredibly proud that we have been able to serve over two million meals to kids since we launched the initiative last June.”

Just Essentials, Asda's lowest-price product line launched last year, has now captured a fifth of the market.

It replaced Asda’s Smart Price range when it launched in May 2022.

Finance boss Michael Gleeson added: “While we continue to see inflation headwinds in our cost base, wherever we are seeing reductions in commodity prices – such as wheat and milk – we are doing the right thing to pass those savings to our customers wherever we can, particularly in our own brand ranges.”

Asda has delivered an average of around 800,000 orders per week from its online supermarket, making it the second-largest online operator in the UK.

The company’s clothing business grew like-for-like sales by 2.8 per cent and the general merchandise business, which includes homewares, grew by 6.3 per cent.